I don't get the Glee craze at all. Maybe its because i'm a geriatric man in my thirties who treats all youth culture with disdain and cynicism, but i think its more likely its because it is mind-bendingly awful. With the start of their second series, their latest move in cash-in marketing is to start doing terrible cover versions of Madonna songs, with plastic backing tracks and even more plastic stage school vocals. This follows two equally mind-numbing albums from the first series which featured songs by a variety of artists similarly murdered.
I think the biggest problem here is that it doesn't seem to be reaching saturation point, despite the fact they've knocked out three albums within six months and another will follow later this month. No other phenomenon has ever managed to flog this much shit in such a short time, which i think is an indication of how hype rather than substance is the most important factor to the iPod generation. Glee is a marketing system and nothing else - scripts are produced by battery farmed writers and filmed in a similar way, the TV show promotes the music that you can buy on iTunes as soon as its over, the DVD sets are released as soon as the series finishes and the idiots who are sucked in by it will go out and buy the hoodies, t-shirts, stationery and accessories that go with it. The whole thing just stinks of breeding a new generation of hyperconsumers.
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